Daniel Volkov

Daniel founded VendKeys.com in early 2026 to address what he saw as a structural inefficiency in software pricing: the same exact license — same publisher, same activation key format, same software experience — sold at radically different prices depending on where you bought it.

Before VendKeys.com, Daniel spent over a decade in software pricing analysis and channel partnerships, with stints at large software resellers and as an independent consultant for B2B software procurement. He's particularly interested in the intersection of EU jurisprudence (UsedSoft, 2012) and the modern discount software market, and how the legitimization of license resale created the foundation for the marketplace economy that exists today.

Daniel oversees product strategy, supplier relationships, and the editorial direction of VendKeys.com's content. He believes that informed buyers make better choices, which is why the site invests heavily in honest comparisons, glossaries, and step-by-step guides — even when the conclusion isn't "buy from us".